How does it work?

The unique strength of PrEmo is that it operates at an unconsious level. Respondents are being asked:

"To which extent do the feelings expressed by the characters correspond with your own feelings towards the stimulus?"

What the actual stimulus is, depends on your research. A very large variety of stimuli is possbile. You can think of product images, tasting or using acual products, service perception, etcetera.

<< Click on the character on the left to see the expression
(turn up the volume of your PC to hear the sound).

Building on the responses of many persons allows you to abstract valuable data, the emotional performance of your product or service.

Are there any significant differences between user groups? Is one product or service better than the other in terms of emotional experience? Remember that emotions are very important in our everyday life, maybe especially in purchase decisions.

Start using PrEmo to measure and improve the emotional profile of your product, service or brand NOW!

Further demonstration?

If you want to see a demonstration study first, that's also possible.

You can download our static example experiment:

PrEmo example experiment (1,82 MB)

Or you can contact us, and we will arrange an account for you so you can act as a participant in our example study.