Key benefits

PrEmo will eventually enable you to create improved emotional experiences. The tool itself has many add-ons and we can always assist you in interpreting the results, and incorporate them in the design process.

The key benefits of PrEmo are:

Creating pleasurable and meaningful experiences

In the past the focus in product design was on function. Later on designers realised that not only function but also form was important. Nowadays designers try and focus on creating pleasurable and meaningful experiences. In order to be able to create pleasurable, meaningful and eventually positive emotional experiences, it is vital to collect information of the actual experiences, and this is exactly what PrEmo does.

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Reach people on a personal level

Pleasurable experiences relate to people on a personal level, they experience pleasure based on a relationship between the stimulus (event or object) and their personal background (goals, attitudes and standards). Based on personal background, people make an estimate of the personal significance of the stimulus: does it create a meaningful experience? PrEmo helps in understanding the personal background of your audience.

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Self-report measurement

In relation to design and service experiences self-report measurement instruments have proven to work better than psychophysiological measurement instruments. They let users evaluate the emotions they felt and were evoked by (the design of) a product or service. The advantage of self-report instruments like PrEmo is that they do not require a specific lab setting or observation but interact directly with the respondents via Internet, even at home.

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